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Friday, October 24, 2008

Using Videos in Viral Marketing

Basically, Internet Viral Marketing video should be focused on information and communication while television video should be focused on entertainment. Advertisers must carefully consider to where to put their online video maximize its effect.

The rises of broadband and ad-serving technologies make online video advertising really taking off. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work. But the fact that they can achieve greater response rates make the effort well be worth all of that.

On the other hand, there are good ways and bad ways to use video advertising. Nowadays, some marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Even though this could reach a potentially large audience, viewers are likely to be annoyed by these distracting placements. A streaming video on a specific destination site offers the best chance of getting interested consumers in brand messages. However, if you've made a video, the impact will be better if you send the clip as an attachment rather than stream it. It's cheaper and it's more viral, too.

Whatever video you come up with, be sure that it is easy to open and distribute. In this case, smaller file size and media format is important. For instance, if your viral video has been created for a particular type of software that not many people use, how would you expect to get people to spread it?

Using Camtasia Video to Sell Your Affiliate Product

There are more and more people getting into affiliate marketing. As a result, the competition is getting stiffer than before. The challenge now is to try and outdo other affiliates. Already, there are many tips and techniques being taught to these affiliates in order to best plan their strategy for their program to work more effectively.

Think of this, what better way to wow your prospects customers than to record and publish top notch, full motion and streaming screen-captured videos? Yes, make a video! This is where Camtasia came in action to help giving your customer what they want to see. The fact of the matter is; giving your customers something they can actually see can boost your online sales.

To do this, you do not need to have trainings and education to be able to know how this system works. It is very simple system. In fact, anyone can create stunning videos, from multimedia tutorials and step-by-step presentations and make it available on the Internet. For those who does not know it yet, this is how Camtasia works;

1. It can record your desktop activity in a single click. No need to have to save and compile all your files because it is recorded right there from the start.

2. You can easily convert your videos into web pages. Once converted, you can have your customers visiting that certain page.

3. You may upload your pages or publish them in your blogs, RSS feed and podcasts. You may want your Camtasia videos to get around and reach out to other people that may be potential customers in the future.

Meanwhile, there are other things you can do with your affiliate program using Camtasia. One is to create a stunning multimedia presentation to increase sales because video also has the tendency to reduce skepticism among hard-to-please customers. It can demonstrate visually how to use your product and how to do it properly. Complaints will also be minimized because all the facts and the presentation are there for the customers to just see and hear about.

You can promote your affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website after they are finished with the video. Make the most of the presentation by putting your site location in the end and make them go there directly if they want more information.

Note that the main purpose of using Camtasia is to boost the income from your affiliate program. Although it can be used for entertainment and enjoyment purposes, try to focus on the goal that you have set upon yourself. Then, achieve it with the use of the things that may be quite a lot of help in increasing your earnings.